Twelve weeks is at once a very short and very long time, and Brooke Botsford and I filled it by going a little wild with the stealth marketing. Given The Underwriting is about a location-based dating app, it made sense we should have tinder accounts for our characters, so we did that. The rule was we had to mention the website within three flirts. It didn’t always go so well, but it was always a riot.
